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The Portfolio
Manager
Standard & Poor's Financial Services, LLC, is a subsidiary of the
McGraw-Hill Companies. They are providers of diverse financial services. They
have for many years provided model portfolios, such as the S&P500 Index,
often used as both a measure of equity market performance and as an investment
portfolio designed to track the performance of the index.
The Total Return Portfolio was created, and is maintained by
S&P's security analysts, as a model portfolio for persons seeking long-term
capital appreciation based on the investment strategy and buy / sell
recommendations provided to subscribers of S&P's financial services.
The Investment
Strategy
The investment adviser purchases and sells issues as directed by S&P.
The Fund invests in common stock
issues that provide a total return from dividend payments and from appreciation
of the share price. To enter the portfolio a stock must have a current yield
(dividend paid as a percentage of current share price) at least 30% greater
than that of the S&P500 index. The company must not have cut its dividend
in the last five years, and that dividend must be secure in the opinion of the
analyst who follows the stock.
The stock must be ranked four- or
five-STARS (S&P's Stock Appreciation Ranking System, an evaluation of
potential price increase over the next 12-month period) to enter the portfolio.
Any stock downgraded to one- or two-STARS will be removed from the portfolio.
S&P's STAR rankings are based on
expected return potential over the coming 12 months. A 5-Star ranking - strong
buy - indicates the stock is expected to outperform the total return of a
relevant benchmark by a wide margin over the coming 12 months, with shares
rising in price on an absolute basis; a 4-STAR ranking - Buy - indicates the
stock is expected to outperform the total return of a relevant benchmark; a
3-Star ranking - Hold - indicates the stock is expected to closely approximate
the total return of a relevant benchmark; a 2-Star ranking - Sell - indicates
the stock is expected to under perform the total return of a relevant
benchmark; and a 1-Star ranking - strong sell- indicates the stock is expected
to under perform the total return of a relevant benchmark by a wide margin over
the coming 12 months with share prices falling on an absolute basis (why are
you holding it?).
The portfolio will consist of fifteen
companies in a variety of market segments.
The current (October 30, 2009)
portfolio:
| Issue |
Stars
|
Style |
Current
Price
|
12-Month
Target
|
Yield
(%)
|
| Abbott Laboratories |
4
|
Growth |
$51
|
$58
|
3.1
|
| Altria Group |
5
|
Blend |
18
|
21
|
7.6
|
| AT&T |
5
|
Value |
26
|
31
|
6.3
|
| Chevron |
5
|
Blend |
77
|
83
|
3.5
|
|
Coca Cola |
5
|
Growth |
54
|
62
|
3.0
|
| Deere
|
4
|
Blend
|
48
|
56
|
2.3
|
| Entergy
|
4
|
Blend
|
81
|
86
|
3.7
|
|
Exxon Mobil
|
5
|
Blend
|
73
|
84
|
2.3
|
| Heinz (HJ)
|
4
|
Blend
|
41
|
43
|
4.1
|
| Home Products
|
5
|
Value
|
40
|
46
|
6.7
|
|
Kinder Morgan
|
5
|
Blend
|
57
|
61
|
7.4
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| McDonalds |
5
|
Growth |
58
|
70
|
3.8
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| Oneok |
5
|
Blend |
38
|
38
|
4.4
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| PPG |
5
|
Blend |
60
|
70
|
3.6
|
| Sensient Tech |
3
|
Blend |
26
|
30
|
2.9
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Expenses
Because this is a Model portfolio, it carries none of the
usual mutual fund sales commissions, selling concessions, administrative
expenses and fund manager costs.
Through TD Ameritrade transaction
costs are $9.95 regardless of the number of shares, and BenefitWorks charges
.0004583 monthly, or 55 one hundredths of one percent of assets annually to
unitize the portfolio and maintain the daily NAV (net annual value, or share
price) calculation. The average "no-load" managed mutual fund charges 1.4% of
assets. Mutual funds purchased through insurance companies or banks may have
additional fees.
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